Expert Secrets by Russell Brunson — Guide Review
Expert Secrets is one of those books that has to be read more than once. With nevertheless, I learned so much from the book. Expert Secrets discussed how to create a mass movement of likeminded people so they can eventually be sold to/educated, create belief in these people, your moral obligation for these people, and creating sales funnels. After I finished the book, I asked myself what I believed probably the most helpful the main book was. I developed my answer pretty quickly. Section 2 “Creating Belief” was probably the most valuable the main book to me. This entire section was dedicated to storytelling. It offers you the detailed process of how to effectively tell a story. Storytelling is the greatest solution to evoke emotion out of someone. It doesn't matter if it's in a guide, movie, TV show, or sales/marketing. A good story will always sell. Section 2 stops working how to inform a great story in order to sell what you would like to sell. When you're telling stories...