Expert Secrets by Russell Brunson — Guide Review

Expert Secrets is one of those books that has to be read more than once.

With nevertheless, I learned so much from the book.

Expert Secrets discussed how to create a mass movement of likeminded people so they can eventually be sold to/educated, create belief in these people, your moral obligation for these people, and creating sales funnels.

After I finished the book, I asked myself what I believed probably the most helpful the main book was. I developed my answer pretty quickly. Section 2 “Creating Belief” was probably the most valuable the main book to me.

This entire section was dedicated to storytelling. It offers you the detailed process of how to effectively tell a story.

Storytelling is the greatest solution to evoke emotion out of someone. It doesn't matter if it's in a guide, movie, TV show, or sales/marketing. A good story will always sell.

Section 2 stops working how to inform a great story in order to sell what you would like to sell.

When you're telling stories in sales, you'll need to speak at of a third-grade level. I know that'll sound crazy but people are used to digesting information at of a third-grade level.

Don't use big words. Keep it as simple as possible. Follow this golden rule.

Sections 3 and 4 of the book are also extremely valuable but not as crucial as section 2 (in my opinion).

Sections 3 and 4 were about organizing a webinar and how to master it. If you're currently trying to generate webinars, then I indicate you choose up a copy of the book and start reading.

Brunson goes detailed on how to create an ideal webinar. He offers you his scripts for webinars which are shown to work wonders proper selling an item or service on a webinar.

In every honesty, this section was fascinating. The amount of detail that Brunson goes into is amazing for this kind of cheap book.

If you closely follow the principles presented in this book and apply them to your company, I promise you will dsicover results.

If you're looking for a quick way to learn plenty of valuable information, I'd recommend Expert Secrets in a heartbeat.